Grand ole opry + hallmark social collaboration

To support Hallmark’s partnership with the Grand Ole Opry and the release of a new Hallmark Channel movie, I concepted and directed a social media campaign spotlighting the exclusive product collection inspired by the film.

I developed a visual style rooted in the rich language of classic country music and Opry nostalgia, while incorporating fresh lighting and modern propping to keep the look current and engaging. The result is a warm, evocative campaign that honors heritage and storytelling; bringing the spirit of the Opry to life through thoughtful product styling and design.

Erin Martinez | Sylist & Photographer: Nicole Cawfield

Photography and video by Hallmark’s New Media Studio. All artwork on this page is the property of Hallmark Cards, Inc. © HMK, LLC.
Created in collaboration with the managing editor, writer, creative director, and photo studio to ensure every visual reflects Hallmark’s legacy and meets the expectations of today’s consumer.

Stylist & Photographer: Nicole Cawfield | Photo AD: Erin Martinez | AD: Brian Rio