hallmark bedding launch at target stores

I conceptualized and directed the social media campaign for Hallmark’s bedding launch at Target stores, leading the creative from initial inspiration through final edits. This included developing a cohesive style and visual direction for our photo studio, as well as art directing on set to ensure each bedding collection was styled with a distinct aesthetic.

I also selected music and edited all video assets for social rollout. The campaign included three distinct videos: one focused on lifestyle inspiration, one highlighting the in-store shopping experience, and one showcasing a trend-forward transition from everyday decor to a cozy, Hallmark Christmas space.

The result was a versatile, visually rich launch that brought the Hallmark brand to life in a new product category while driving engagement across social platforms.

Photography and video by Hallmark’s New Media Studio. All artwork on this page is the property of Hallmark Cards, Inc. © HMK, LLC.
Created in collaboration with the managing editor, writer, creative director, and photo studio to ensure every visual reflects Hallmark’s legacy and meets the expectations of today’s consumer.

Stylist: Andrea Bledsoe | Photographer: Carlos Lima | Photo AD: Erin Martinez | AD: Brian Rio