Social Media Photo Direction

I create scroll-stopping social content through art direction, guiding each piece from idea to final post. Working with our in-house photo team, I blend trends, storytelling, and composition to showcase our products in a way that feels fresh and real. I also collaborate with creative partners; Disney, Peanuts, and Nintendo, (to name a few) making sure each post feels true to both brands and meets our shared standards.

Photography and video by Hallmark’s New Media Studio. All artwork on this page is the property of Hallmark Cards, Inc. © HMK, LLC.
Created in collaboration with the managing editor, writer, creative director, and photo studio to ensure every visual reflects Hallmark’s legacy and meets the expectations of today’s consumer.