Us weekly & hallmark cards

Developed creative for a rapid-turnaround sponsorship campaign; which was conceptualized, executed and launched in under 24 hours. The goal of the campaign was promoting Hallmark’s messages of love in a way that complemented the breaking news where specific cards were selected and placed in a series of banner ads and complementing video. The campaign was strategically timed with the media buzz around Taylor Swift and Travis Kelce, with placements across high-traffic editorial and newsletters. It significantly over-delivered on guaranteed impressions, reaching over 4.4 million views and driving strong engagement across display and video.

Photography and video by Hallmark’s New Media Studio. All artwork on this page is the property of Hallmark Cards, Inc. © HMK, LLC.
Created in collaboration with the managing editor, writer, creative director, and photo studio to ensure every visual reflects Hallmark’s legacy and meets the expectations of today’s consumer.